Social Media Marketing

About the course

For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. People use social media to discover, learn about, follow, and shop from brands, so if you’re not on Facebook, Instagram, or LinkedIn, you’re missing out! Great social media marketing may help your company achieve extraordinary success by cultivating loyal brand advocates and even driving leads and sales.

Popular tools you will learn

MeetEdgar

MeetEdgar is your handy automated content manager. It’s a social media management solution that manages both re-sharing and optimising your social traffic. You can maintain your social channels supplied with postings and check in from anywhere you are using your mobile by using a browser plugin that connects to your Facebook, Twitter, and LinkedIn profiles.

Zapier

Zapier is another service that facilitates automation and is comparable to IFTTT in several ways. One contributor did a good job of summarising the significant differences. IFTTT is easier to use and perfect for light automation, whereas Zapier is ideal for companies looking to take their automation to the next level.

AdEspresso

AdEspresso is a platform that offers real-time analysis of Facebook, Instagram, and Google advertisements. It takes the guesswork out of how your ads are doing with your target audiences based on your campaign name and targeting data. You can design and manage advertisements for all three platforms in one location, then track which ones are working (and which aren’t) while your campaign is running.